Stay for Good: the Nobu Hotel Barcelona initiative that transforms stays into social impact

At Nobu Hotel Barcelona, we believe that hospitality can go beyond a memorable stay. It can become a purpose-driven experience, capable of generating well-being not only for our guests but also for the community around us.

That’s why, in 2026, we are taking a step further in our commitment to the city with the launch of Stay for Good – €1 for Mental Health, an initiative developed together with Fundació Joia that turns every stay into a real opportunity to create social impact in Barcelona.

A simple way to show that luxury can also be conscious.

A simple gesture that improves lives

With Stay for Good, every guest has the option to add a €1 donation to their final bill. It is a micro-donation automatically included and entirely optional (opt-out).

This small gesture directly contributes to strengthening mental health and social inclusion for people in vulnerable situations supported by Fundació Joia.

In a world that moves faster every day, we believe in the beauty of simplicity:
one euro, one stay, one real impact.

Why mental health matters in Barcelona

Mental health is one of the major social priorities of our time. In Barcelona, Fundació Joia has been working for over four decades to demonstrate that every person deserves the opportunity to build their own future.

Their work focuses on training programs, social and professional integration, and comprehensive support for individuals living with mental health conditions or emotional distress.

In 2024, their impact was significant:
• 5,138 people supported
• 437 job placements
• 1,007 social integrations
• 11 active programs and services
• 229 committed professionals

Every euro donated through Nobu Hotel Barcelona helps strengthen and expand this essential work for the community.

My Future: the project creating new opportunities

Funds raised through Stay for Good are allocated to the My Future program, a vocational guidance initiative that supports young people and adults with mental health challenges in building a professional and personal path aligned with their abilities.

Through personalized pathways, the program focuses on three key pillars:
• strengthening self-esteem and self-care
• continuous, tailored training
• development of transversal and professional skills

Its goal is clear: to break the cycle of exclusion and open new opportunities so that each person can design their own future.

Nobu Hotel Barcelona: luxury with purpose

At Nobu, we believe that true luxury is that which creates well-being.

This collaboration reflects our vision of hospitality that not only welcomes travelers from around the world but also actively contributes to the well-being of its community.

With Stay for Good, every stay at Nobu Hotel Barcelona becomes a direct contribution to the city’s social well-being.

A step toward more conscious hospitality, where every experience leaves a positive footprint.

How to participate in Stay for Good

Participating is as simple as enjoying your stay.

The €1 donation is included in the final bill and can be easily removed if the guest wishes. But by choosing to keep it, guests support a local, transparent, and transformative project.

Small gestures. Big change.
That is the essence of Stay for Good.

About Fundació Joia

Based in Barcelona, Fundació Joia is a leading organization supporting people with mental health challenges, promoting their autonomy, well-being, and inclusion within the community.

More information:
www.fundaciojoia.org

FAQ

What is Stay for Good by Nobu Hotel Barcelona?
Stay for Good is a social initiative by Nobu Hotel Barcelona that allows guests to donate €1 during their stay to support mental health programs developed by Fundació Joia.

Which project receives the donations?
Donations are allocated to the My Future program, which helps young people and adults with mental health challenges develop professional skills, training, and employment opportunities.

Is the donation mandatory?
No. The donation is completely optional. It appears on the final bill and can be easily removed if the guest prefers.

What does Fundació Joia do?
Fundació Joia is a Barcelona-based organization that has been working for over 40 years to support the social and professional inclusion of people with mental health challenges.