Cookies Policy

Last Updated:  November 2025

This Cookies Policy provides details about the online tracking technologies, such as cookies, pixels, Flash objects, web beacons, embedded scripts, mobile SDKs, location-identifying technologies, and other similar technologies the Nobu Family (“Nobu” / “we” / “our” / “us”) which includes each Nobu Hotel, Nobu Residence, and each Nobu Restaurant worldwide licensed or managed by the Nobu Hospitality Group and/or the Nobu Restaurant Group, respectively,  uses when you visit or access our websites located at https://www.nobuhotels.com/ or https://noburestaurants.com/ (the “Websites”); the Nobu mobile app (the “App”); read our communications or otherwise engage with us and/or our third-party partners online (collectively, online tracking technologies).

Please also review please see our Privacy Policy for details on our privacy practices and the ways in which we use the information we collect as a data controller.

What are Online Tracking Technologies?

Online tracking technologies, like cookies, are small files or software that can be stored on your computer (or on other devices with internet access, such as a smartphone or tablet) when you a website or mobile application.

These online tracking technologies can be used to gather personal data about you and/or your device, your geolocation and other details regarding your interactions with our Websites, such as your browser type, and time and date you visited the Websites.

Cookies specifically are categorized as essential, functional, performance, or targeting.

Cookie TypeWhat does it do?
EssentialThese cookies are set to provide the essential functions of the Websites and cannot be turned off in our systems.
FunctionalThese cookies are set by us or by our third-party service providers to implement the functionalities or enhance certain features of our Websites.
PerformanceThese cookies are set by us or by our third-party service providers to provide quantitative measurements (i.e., analytics) about how visitors use our Websites.
TargetingThese cookies are set by us or by our advertising partners to collect behavioral advertising and remarketing data. These cookies may be used to create profiles about the visitors to our Websites regarding browsing interests and habits to customize the advertisements on other websites.

We use a combination of first-party and third-party online tracking technologies on our Websites. First-party online tracking technologies are set directly by us while third-party online tracking technologies are set by our partners and service providers with our permission (and yours where required). Online tracking technologies can remain on your browser for different lengths of time. Session-based online tracking technologies only last for as long as your web browser is open and are deleted automatically once you close your browser. Persistent online tracking technologies are set for a defined period of time and remain after your browser is closed.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie NameService / ProviderType / DurationPurpose
PHPSESS ID EssentialCreated by backend PHP language to keep track of information traveling between pages. It is a random generated number. It does not keep any specific information of the user (https://cookiepedia.co.uk/cookies/PHPSESSID)
cfduidCloudflareEssentialSet by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. (https://support.cloudflare.com/hc/en-us/articles/200170156-What- does-the-CloudFlare-cfduid-cookie-do-)
_ga &
_gid
GoogleFirst-party / Performance / 2 yearsWe use Google Analytics to recognize you and link the devices you use when you visit our Websites on your web browser or mobile device, log in to your account, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Websites and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Websites. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.

 

Social Media Plugins:  In addition to the other online tracking technologies outlined above, our Websites may use social media plugins (e.g., the Facebook “Like” button) to enable you to easily interact with certain social media websites (e.g., Facebook, Instagram) and share information with others.  When you visit our Websites, the operators of the available social media plugins may place an online tracking technology on your device enabling such operators to recognize individuals who have previously visited our Websites. If you are logged into these social media websites while visiting our Websites, the social media plugins allow the relevant social media websites to receive information that you have visited our Websites or other information. The social media plugins also allow the applicable social media websites to share information about your activities on our Websites with other users of the social media website. For example, Facebook Social Plugins allow Facebook to show your “Likes” and comments on our Websites to your Facebook friends. Facebook Social Plugins also allow you to see your friends’ Facebook activity on our Websites. For more information about social media plugins from other social media websites, please refer to those websites’ privacy and data sharing statements.

Managing the Use of Online Tracking Technologies

Most browsers are set to accept cookies by default. You can delete online tracking technologies, including cookies, from your device by clearing your browser history. This will delete all online tracking technologies from all websites and applications you have visited since you last cleared your browser history. You can also set your browser to prevent certain online tracking technologies from being placed on your device. To learn more, please see the links below:

You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. You may be able to limit the use of location data for advertising purposes by adjusting your location services settings on your mobile device. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again.

Please note, if you disable the use of online tracking technologies on our Websites, this may affect your experience using them. For example, certain features of the Sites may not work, or you may have to re-login. If you use different devices to visit our Websites, (for example, your computer, smartphone, tablet etc.), you must ensure that each browser on each device is adapted to your preferences.

To learn more about cookies, please see https://www.aboutcookies.org/.

“Do Not Track”:  This is a browser setting that communicates to a website before the visitor enters the website that the visitor has opted-out of any online tracking. Our Sites do not currently respond to such signals.

For Additional Information

Questions, comments and requests regarding this Cookies Policy, our Privacy Policy, or our privacy practices are welcome and should be addressed to:

Privacy at Nobu
40 West 57th St, Suite 320
New York, NY 10019
[email protected]